Obviously with the amount of small media devices being created....the radio is becoming an item that seems only relevant when one is driving a car. There can't be a strong contingency of people sitting at home in the evening listening to their radios....and now that satellite radio seems to be a serious player.....free radio is quickly becoming a non-entity in the media market.
I believe that trend can be reversed.
Of course I thought Gore would destroy Georgie in 2000.
There is something about radio that needs to be addressed....and while addressing the situation there are answers on how the audience can be increased.
THERE SEEMS TO BE VERY LITTLE PROGRAMMING DIRECTED TOWARDS THE BABY BOOMERS....and they might be the last segment of the population that remembers how important the radio was in their youth. Of course people older than baby boomers also remember but the numbers aren't there to sustain directed programming.
75 million Baby Boomers is a large enough number to sustain direct target programming.
The question one has to ask. Can PROGRAMS be created....and promoted.....to create an audience that seeks 10% of those Baby Boomers?
7.5 million listeners should be enough to generate acceptable advertising numbers.
THE IDEA IS TO CREATE A RADIO VERSION OF U TUBE.
INDIVIDUAL RADIO SHOWS THAT LAST FOR ONE TO TWO HOURS COULD BE SYNDICATED ACROSS THE COUNTRY....AND QUITE POSSIBLY TO FOREIGN MARKETS.
Obviously content is the key....along with creativity, humor, insight and music......with music being the dominant equation within the concept.
A LARGE PRODUCTION like Prairie Home Companion proves that it can work....even though I have no idea what their numbers are or how much advertising they generate.
Music programs currently on the air seem to play the same genre during their segments......
Jazz stations play jazz
Rock stations play rock
Country Western stations play country
Classic stations play classical
Hip-Hop stations play Hip-Hop
and
so
on
and
so
on
WHAT DOESN'T SEEM TO BE OVER WORKED IS THE RADIO SHOW....WHICH COMBINES AN INDIVIDUALS LOVE OF VARIOUS MUSICAL FORMS.
A SHOW INSTEAD OF A STATION'S MUSICAL NICHE
AND ONE IMPORTANT ASPECT OF THE IDEA CENTERS ON THE
"REVITALIZATION EXERCISE OF AND FOR THE IMAGINATION"
OR
"IMAGINATION REVITALIZATION PROGRAMMING"
THE IDEA NEEDS TO BE PROMOTED WITH ONE OF THE ABOVE MENTIONED PHRASES
This idea feels a lot like the idea I had in 1999 when I thought it was strange that MacDonald's didn't offer SALADS....and NICE FRESH STEAMED COOKED VEGGIES
A few of my friends said that would never happen.....and of course I knew it would happen.....but 8 years later I'm still waiting for the FRESH STEAMED VEGGIES....BUT THE SALAD THING IS A BIG PART OF THEIR DEALIO....AS IT IS WITH JACK AND CARL.
I even had a slogan for MacDonald's.
"WE REALLY WANT YOU TO BE HEALTHY FOR A VERY LONG TIME."
NOW WITH THE RADIO IDEA.......
THE REVITALIZATION OF THE IMAGINATION IS QUITE POSSIBLY MORE IMPORTANT THAT THE FOOD ONE EATS.
THE SOUL IS FED BY THE WHAT THE IMAGINATION CREATES....AND FEEDING THE SOUL SHOULD BE A HUGE PRIORITY.
HUGE
TELEVISION IS THE ULTIMATE DESTROYER OF THE IMAGINATION
and everybody probably knows that to be true.....or at least millions of people know that to be true.
YOU KNOW IT'S TRUE....AND YOU ARE NOT ALONE ON THIS PLANET.
TELEVISION IS A MEDITATION TOOL...AND PROBABLY THE GREATEST TOOL EVER CREATED IF YOU WANT TO SUSPEND ALL THOUGHTS AND ACTIVITIES WITHIN THE CREATIVE PART OF YOUR BRAIN.
actual meditation works much better but it takes work.
RADIO TRIGGERS ANOTHER SEGMENT OF THE BRAIN THAT DOES NOT RELY ON IMAGES FOR INFORMATION....EXCEPT FOR THE IMAGES CREATED BY THE BRAIN.
PASSIVE VERSUS ACTIVE
the concept of IMAGINATION REVITALIZATION is a brilliant concept.....and while reading is the best method for improving one's imagination....the RADIO is also a method that can aid in the process.....and is a entity within our social structure that is screaming for a rebirth.
IT'S TIME FOR ........
IMAGINATION REVITALIZATION PROGRAMMING
but
it's going to take some extended work on the minds of programmers to allow the concept to develop.
I believe there are programmers all over this country that are receiving this idea at the same time that I am writing about it.....
ALL INFORMATION IS CONNECTED
ALL LIFE FORMS ARE CONNECTED
ALL FORMS OF ENERGY ARE CONNECTED
IT'S JUST THE WAY IT IS
imagine that!
and if you can't.....then you are a potential customer for the
IMAGINATION REVITALIZATION OF AMERICA
.....and maybe certain other parts of the world.......but my first concern is with my country.
DON'T TURN THAT DIAL!
Michael Timothy McAlevey
I believe that trend can be reversed.
Of course I thought Gore would destroy Georgie in 2000.
There is something about radio that needs to be addressed....and while addressing the situation there are answers on how the audience can be increased.
THERE SEEMS TO BE VERY LITTLE PROGRAMMING DIRECTED TOWARDS THE BABY BOOMERS....and they might be the last segment of the population that remembers how important the radio was in their youth. Of course people older than baby boomers also remember but the numbers aren't there to sustain directed programming.
75 million Baby Boomers is a large enough number to sustain direct target programming.
The question one has to ask. Can PROGRAMS be created....and promoted.....to create an audience that seeks 10% of those Baby Boomers?
7.5 million listeners should be enough to generate acceptable advertising numbers.
THE IDEA IS TO CREATE A RADIO VERSION OF U TUBE.
INDIVIDUAL RADIO SHOWS THAT LAST FOR ONE TO TWO HOURS COULD BE SYNDICATED ACROSS THE COUNTRY....AND QUITE POSSIBLY TO FOREIGN MARKETS.
Obviously content is the key....along with creativity, humor, insight and music......with music being the dominant equation within the concept.
A LARGE PRODUCTION like Prairie Home Companion proves that it can work....even though I have no idea what their numbers are or how much advertising they generate.
Music programs currently on the air seem to play the same genre during their segments......
Jazz stations play jazz
Rock stations play rock
Country Western stations play country
Classic stations play classical
Hip-Hop stations play Hip-Hop
and
so
on
and
so
on
WHAT DOESN'T SEEM TO BE OVER WORKED IS THE RADIO SHOW....WHICH COMBINES AN INDIVIDUALS LOVE OF VARIOUS MUSICAL FORMS.
A SHOW INSTEAD OF A STATION'S MUSICAL NICHE
AND ONE IMPORTANT ASPECT OF THE IDEA CENTERS ON THE
"REVITALIZATION EXERCISE OF AND FOR THE IMAGINATION"
OR
"IMAGINATION REVITALIZATION PROGRAMMING"
THE IDEA NEEDS TO BE PROMOTED WITH ONE OF THE ABOVE MENTIONED PHRASES
This idea feels a lot like the idea I had in 1999 when I thought it was strange that MacDonald's didn't offer SALADS....and NICE FRESH STEAMED COOKED VEGGIES
A few of my friends said that would never happen.....and of course I knew it would happen.....but 8 years later I'm still waiting for the FRESH STEAMED VEGGIES....BUT THE SALAD THING IS A BIG PART OF THEIR DEALIO....AS IT IS WITH JACK AND CARL.
I even had a slogan for MacDonald's.
"WE REALLY WANT YOU TO BE HEALTHY FOR A VERY LONG TIME."
NOW WITH THE RADIO IDEA.......
THE REVITALIZATION OF THE IMAGINATION IS QUITE POSSIBLY MORE IMPORTANT THAT THE FOOD ONE EATS.
THE SOUL IS FED BY THE WHAT THE IMAGINATION CREATES....AND FEEDING THE SOUL SHOULD BE A HUGE PRIORITY.
HUGE
TELEVISION IS THE ULTIMATE DESTROYER OF THE IMAGINATION
and everybody probably knows that to be true.....or at least millions of people know that to be true.
YOU KNOW IT'S TRUE....AND YOU ARE NOT ALONE ON THIS PLANET.
TELEVISION IS A MEDITATION TOOL...AND PROBABLY THE GREATEST TOOL EVER CREATED IF YOU WANT TO SUSPEND ALL THOUGHTS AND ACTIVITIES WITHIN THE CREATIVE PART OF YOUR BRAIN.
actual meditation works much better but it takes work.
RADIO TRIGGERS ANOTHER SEGMENT OF THE BRAIN THAT DOES NOT RELY ON IMAGES FOR INFORMATION....EXCEPT FOR THE IMAGES CREATED BY THE BRAIN.
PASSIVE VERSUS ACTIVE
the concept of IMAGINATION REVITALIZATION is a brilliant concept.....and while reading is the best method for improving one's imagination....the RADIO is also a method that can aid in the process.....and is a entity within our social structure that is screaming for a rebirth.
IT'S TIME FOR ........
IMAGINATION REVITALIZATION PROGRAMMING
but
it's going to take some extended work on the minds of programmers to allow the concept to develop.
I believe there are programmers all over this country that are receiving this idea at the same time that I am writing about it.....
ALL INFORMATION IS CONNECTED
ALL LIFE FORMS ARE CONNECTED
ALL FORMS OF ENERGY ARE CONNECTED
IT'S JUST THE WAY IT IS
imagine that!
and if you can't.....then you are a potential customer for the
IMAGINATION REVITALIZATION OF AMERICA
.....and maybe certain other parts of the world.......but my first concern is with my country.
DON'T TURN THAT DIAL!
Michael Timothy McAlevey
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